Paramount Liquor launches website to help venues sell unwanted alcohol stock

Paramount Liquor has responded to the ongoing shutdown across the hospitality industry during the Covid-19 outbreak with a new initiative which aims to help to venues turn excess alcohol stock into cash.

The family-owned and operated wholesale alcohol supplier has partnered with digital marketing agency Splashbox to launch Hairydog, an online store to help businesses claw back some of their losses from unused alcohol stock.

Venues can make up mixed packs from their leftover alcohol stock which will be listed on the Hairydog website as a bundle box from the venue that can be delivered to people’s homes.

Profits from the sale will go back to the venue minus a small fee to cover Paramount’s delivery costs.

Venue owners will be able to receive a credit or refund for alcohol purchased from Paramount liquor while options will also be available for businesses sitting on alcohol purchased from other wholesalers.

Sheridan Randall, 23^rd April 2020