Drinks on Diageo Australia to help the bar industry recover
Diageo Australia is giving away $1.2 million worth of drinks to help he bar sector recover from the disastrous effects of the Covid-19 shutdown.
Diageo’s Welcome Back support package will see 130,000 free drinks handed out to bar owners who sign up for the scheme.
Diageo will cover the costs of a number of cocktail or highballs made from a base of Ketel One vodka, Tanqueray gin, Johnnie Walker Black Label, Bundaberg Small Batch rum, Talisker 10 Year Old or Bulleit bourbon.
“This has been a challenging time for all of us but our pubs, bars, restaurants and hospitality venues, many of them small businesses that employ thousands across the country, have been particularly hard hit over the last few months,” said Diego’s commercial director Chris Shaw.
“As we start to see some light at the end of the tunnel and our on-premise partners slowly re-open, Diageo Australia is backing them when they need it most.
“This multifaceted support package will include trade deals, bonus stock that will equate to Diageo shouting them 130,000 standard drinks, and PR and marketing amplification for venues. This means a $1.2 million injection into our participating on-premise partners as they start to get back on their feet and welcome the return of patrons to their favourite venues.”
Sheridan Randall, 4th June 2020
