Hilton unveils regional Hilton Garden Inn to industry heavyweights
The Hilton has unveiled its new regional room prototype to over 80 hotel developers and owners from Australia and New Zealand at Royal Randwick Racecourse.
The brand is an upscale focused service brand, Hilton Garden Inn, which is a crucial part of the group’s regional expansion that will leverage already in place franchised and managed hotel agreement options.
According to Guy Phillips, senior vice president, Development, APAC ex Greater China, Hilton the Hilton Garden Inn opens the door way for Hilton’s brands to enter secondary and tertiary markets.
“Hilton Garden Inn hits a sweet spot for owners and travellers alike. This was very evident from the interest and enthusiasm that we received at today’s event in Sydney,” Phillips said.
“Owners have shared with us that they are drawn to Hilton Garden Inn for its efficient kit-of-parts prototype, tailored offerings, and greater flexibility with franchised and managed hotel agreement options. They also value the brand’s ability to leverage Hilton’s powerful commercial engine and its regionalisation approach for the Australasia market, all of which help ensure long-term success.”
The new prototype is designed to elevate guest experience using customer insight.
“Based on our research, travellers in Australia expect an upscale brand to genuinely value its customers, portray optimism and provide a sense of comfort, which in turn allows them to de-stress and energize themselves,” said Jenny Milos, vice president, Brand Management, Suites & Focused Service, Asia Pacific, Hilton.
“Australian travellers also have a greater awareness and interest in sustainability and prefer properties that demonstrate sustainable practices. These insights have deeply informed our prototype, which has been very warmly received by owners, developers, and consultants alike.”
There are currently two Hilton Garden Inn properties operating in Australia in Albany and Darwin. The company has a further five in the pipeline across Busselton, Sydney, Brisbane and Melbourne.
Jonathan Jackson, 31st August 2023
