A fresh new look for a new era of AGE
The Australasian Gaming Expo (AGE) is beginning a new chapter by launching a refreshed brand identity featuring a new logo. The new look is a milestone in the event's evolution and embodies the dynamic, future-focused nature of the gaming and hospitality industries it represents.
Clean, contemporary, and confident, the new logo will appear across all AGE communications in the coming weeks. Designed by Daily Press, long-time exhibitors at AGE and creative partners to many within the hospitality industry, the new visual identity is built on simplicity, strength, and connection. It replaces the colourful, pokie-inspired logo that has served the expo for over a decade, signalling a move towards a more streamlined and modern brand that aligns with the innovation AGE is known for.
While the look has changed, what makes AGE valuable remains the same. Held at ICC Sydney from 12–14 August 2025, AGE will once again bring together thousands of professionals from across the gaming, hospitality, and technology sectors for three days of discovery, education, and networking.
Exhibitors and visitors can expect a strong lineup of the latest gaming machines, venue technology, sustainable design, and food and beverage innovations. AGE 2025 will also continue to offer its much-loved seminar program, where experts and thought leaders share insights on key trends, business challenges, and regulatory updates.
The new branding will fully integrate into this year's event, from signage and marketing collateral to digital platforms and on-site experiences. The refresh is more than just a new logo. It signals that AGE is looking to the future. As the industry evolves, so does the event that brings it together.
So, save the date, update your calendar, and prepare to enter the next era of gaming and hospitality. AGE 2025 will be at ICC Sydney from 12–14 August, and it looks better than ever.
3rd April 2025
