Sydney Festival gets cider sponsor

Cider brand Rekorderlig has signed on as the first ever cider sponsor for Sydney Festival.

Festival patrons can drop by the 'Beautifully Swedish Rekorderlig Cider Bar' set within the Honda Festival Garden in Hyde Park during the festival to experience all eight of Rekorderlig’s fruit-driven flavours, as well as enjoy live music and shows.

The new sponsorship follows the recent announcement of Rekorderlig's upcoming shift to a new distribution partner in Coca-Cola Amatil.

In addition to Rekorderlig, Western Australia’s Sail and Anchor brewery and New South Wales wine brand, Yellow Tail, have come on board as sponsors of the Honda Festival Garden.

Source: The Shout, 14 January 2013