Luv-A-Duck head says company hurt by ACCC fine

The duck processing company Luv-A-Duck says it has been hurt by a recent Federal Court decision.

The ACCC took the company, based at Nhill in western Victoria, to the Federal Court for misleading claims on its labelling.

Luv-A-Duck was fined $360,000 for promoting its ducks as being "grown and grain fed in the spacious Wimmera wheatlands", when they were actually reared in barns.

Luv-a-Duck chief executive Ron Jenkins says the company will be affected by the ruling

"The best way I could describe this is if we had been fined one dollar, we would have been equally chastened. So the amount of $360,000 - it's a significant sum which we shouldn't lose sight of.

The reality is we have been hurt by the fact that we have been judged to have been doing the wrong thing."

Source: ABC News, 4 November 2013