Since 1919, the KitchenAid® brand has brought unprecedented convenience and ingenuity into kitchens across the globe. From pioneering the planetary mixing action over 90 years ago to unveiling the first stand mixers in pink, yellow, and other stylish colours, our products have been at the forefront of culinary trends. Every product that carries the KitchenAid name is guaranteed to be strong, reliable, versatile and backed by more than 90 years of quality and excellence.