Golden List provides sales tech solutions for struggling food and beverage wholesalers
The hospitality and tourism industries have been the hardest hit by COVID-19 lockdowns and it is restaurants and restaurant owners that have dominated discussions.
That seems fair enough, yet the events sector was also hit hard, with many events and exhibitor companies having to shut down completely.
So, at a time when trade shows have been non-existent in Australia, many hospitality exhibitors are searching for alternative avenues to seek out new sales prospects.
Not to mention increase revenues in an otherwise economically devastating environment.
Golden List may have a promising solution.
In 2018, Samantha Dunhill founded Golden List – a service company that compiles sales leads for Australian food and beverage wholesalers such as new cafes, restaurants and bars across Australia.
“At Golden List we do the research which frees up your salespeople to do what they do best, sell,” Dunhill tells Australian Hospitality Directory.
Golden List compiles sales leads for Australian food and beverage wholesalers. These leads identify new (defined as 3 months old or less) and yet to be opened cafes, restaurants, QSRs (fast food outlets) and bars at a time when they are choosing which products to stock.
At the end of each quarter, Golden List releases the list, which is designed to assist sales teams to “target their sales strategies and effectively pitch their product range to their prospects.”
At a time when there is no way to exhibit goods and services, this could provide food and beverage wholesalers with a time saving alternative to identify new prospects, whilst ensuring that no leads are missed.
Sales teams can focus their time on selling rather than administrative tasks.
“This service is more useful than ever before to boost sales, as face-to-face trade shows are cancelled,” Dunhill says.
Wholesalers can use Golden List at their discretion.
Irit Jackson, 27th July 2020
