Tip Top Foodservice launching Bürgen Gluten Free Bread
Tip Top Foodservice, the specialist foodservice bakery division of George Weston Foods, today announced it is launching gluten free bread to the Australian foodservice industry. The new Bürgen Gluten Free White Bread is frozen from fresh specifically for the foodservice market. This enables foodservice outlets to keep sufficient product on hand to meet demand, while also minimising any waste.
“Of paramount importance to Australian foodservice outlets is that gluten free breads have outstanding taste and softness. There has been a growth in value for gluten free products in Australia of 34.5% since 2009 and it is vital that local foodservice outlets are able to cater to this market with a product that is packed full of flavour,” said Brian Esplin, National Business Manager for Tip Top Foodservice.
A growing number of Australians are consuming gluten free products and with the existing range of Bürgen health breads being popular among customers, Brian says Tip Top Foodservice is expecting the new frozen Bürgen Gluten Free Bread to be in high demand in the local café and foodservice sectors.
“We invested time and resources into developing the most flavoursome gluten free bread for Australian foodservice outlets. We had feedback from the industry that existing products on the market did not match the taste requirements of consumers and took up the challenge to provide an offering that satisfied the demand for gluten free products while not compromising on flavour,” said Brian Esplin, National Business Manager for Tip Top Foodservice.
“Not just for the gluten intolerant, the new product allows foodservice outlets to expand their gluten free offering with bread that is light-tasting, nutritious and, most importantly, delicious,” he added.
The Bürgen Gluten Free bread will be distributed frozen to foodservice outlets from April 2. The product can be thawed quickly as needed, meaning minimal impact on preparation time, and also minimising any waste. Bürgen Gluten Free White is vacuum packed and will be available nationwide via foodservice distributors, supplied in cartons of 6 with four months frozen shelf life.
For more information visit www.tiptop-foodservice.com.au or call 1800 086 926.
25 March 2014
