...Without Saying “Would You Like Fries With That?”

Are you often left guessing why some menu items fly out the door while others barely get a second glance, especially when they are seemingly similar offerings? Perhaps you spent hours designing your menu offerings but your favourite creations are just not selling like you thought they would? Or maybe your customers just keep choosing the cheapest items on the menu?

It may be to do with your menu design of all things! And we don’t mean the food offerings, but the layout, language, colour and pricing of your actual physical menu can often affect customers decisions when ordering (without them even knowing!). 

If you’re keen to learn how you can use these factors to tempt your customers to spend that little bit more at your venue, you need to consider these four influences.

1. Pricing, symbols and numbers

It’s not surprising that your customers are always more likely to order cheaper dishes. But to combat this, venues often use ‘anchor’ pricing. This is where you put a very expensive item next to the more reasonably priced items to make them seem much better value by comparison.
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2. The size of your menu

Sometimes bigger is not necessarily better. Although you should always be trying to cater to your full customer base as much as possible, a huge menu with an overwhelming number of choices often ends up being more confusing than tempting.
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3. Layout

It is important to keep your menu design uncluttered and clear. Too many graphics and images look messy and takes the attention away from your menu items.

You may also want to consider where you put your prices. Most restaurants put their prices neatly down the side of the menu but that also makes it easier for your customers to compare prices directly.
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4. Descriptions

More and more these days diners want to know they are making a relatively positive impact with their purchasing (and dining) decisions. So, if you source your food locally be sure to include this information on your menu. On top of this, consider how you are listing your ingredients, for example ‘bacon’ won’t sell as well as ‘free range bacon from Bob’s Organic Farm based in the foothills of the Victorian High Country.’ 
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How’s your menu looking? Is it time for a menu redesign? Make sure you keep these four factors in mind, and we guarantee your table-value will increase.

Read the complete article here

12^th March 2019