Drinks on Carlton & United Breweries to raise money for bushfire relief

More than 1000 pubs are set to receive up to two kegs of Victoria Bitter over the Australia Day long weekend to raise funds for bushfire relief.

Carlton and United Breweries (CUB) is making the donation of Victoria Bitter to raise money for bushfire victims.

VB Bushfire Relief will be held from 24 to 27 January with the proceeds of all sales from the kegs to go to the Rotary Clubs of Australia Bushfire Disaster Fund.

The ‘This Round’s For Them’ initiative is expected to raise more than $750,000. This is in addition to the $250,000 CUB has donated in cash to the Rotary bushfire appeal.

“VB is the national beer and this is a national crisis,” said CUB chief executive Peter Filipovic.

“This Rounds for Them will be held at local pubs across the country because these pubs are at the heart of many communities. We want to bring Australians together to enjoy a VB with mates while raising a glass, and badly-needed funds, for those who need it.

“It’s been a tough time for Australia. But we’re in this for the long haul, and we’ll continue to help the communities that have always supported us as the slow road to recovery begins.”

Sheridan Randall, 21^st January 2020