Instagram rolls out new ‘order food’ option for restaurants
Instagram has rolled out a new feature that allows restaurants and cafes to add an 'order food' button on their Instagram profile that takes users to a delivery platform.
The new feature can be added to Instagram stories, with businesses able to link delivery partners Uber Eats, Deliveroo and Doordash in Settings under Action Buttons.
The move comes as restaurants and cafes have been forced to pivot to a takeaway only service during the ongoing Covid-19 shutdown.
"For many small businesses right now, we know that every sale helps," said Kaylie Smith, Instagram APAC’s head of market operations.
"We want to do our part in helping them stay open, keep in touch with customers, and stay informed on how to navigate this crisis."
Sheridan Randall, 28th April 2020
