New spirits distribution outfit

Three independent local distillers – Tequila Tromba, The West Winds Gin and 666 Pure Tasmanian Vodka – have recently joined forces to launch their own spirits distribution company, Local Craft Spirits.

The three spirits producers, having already collaborated together in the past, said they made the decision to band together to achieve “strength in numbers” and extend the reach of their products amongst local consumers – many of whom are looking for locally produced craft spirits.

“There's been a noticeable movement worldwide that is now gaining momentum in Australia, with people becoming more educated about what they eat, supporting local produce etcetera. And whilst the craft beer movement has just taken off, Australians have been very proud and supportive of local wine for a long time now,” said Tequila Tromba co-founder James Sherry.

While the initial focus will be on the Tequila Tromba, The West Winds Gin and 666 Pure Tasmanian Vodka brands, Local Craft Spirits has not ruled out expanding its portfolio down the line to include craft beers and ciders.

The company believes the launch of Local Craft Spirits will allow them to better compete "with the internationally owned big boys of the booze world" while also helping change consumer perception of Australian brands.

"We are looking to kick off the next phase of this movement by getting Australian drinkers excited about local spirits, produced by locals. As well as providing great service to our trade partners, who will have direct contact with the people behind the brands," said The West Winds Gin's Jeremy Spencer.

The company is currently distributing in Melbourne, Perth and Sydney and plans to extend its reach nationally very soon. 

Source: The Shout, 1 March 2013