Tassie producers say 'clean and green' is key.

Tasmania's producers, big and small, pitched their goods to the hospitality industry last night at Brand Tasmania's Meet the Producers event in Hobart.

The wares on show at the Wrest Point Boardwalk Gallery ranged from whiskey and wine to olive oil and grass-fed beef.

All of the producers carry the Brand Tasmania logo, which now has 180 partners throughout Tasmania, with the aim of attaching a Tasmanian grown 'clean and green' image to their brands.

An image that Brand Tasmania's Chief Executive Robert Heazlewood says is receiving increasing recognition around the country and overseas.

"I think it's only going to get stronger and improve more, we've got to the point where people around the world are starting to recognise it in small pockets

Let's not get carried away about this, but people who look for quality produce, a lot of them now know about a place called Tasmania," he said.

Sullivans Cove, Tasmania's biggest selling whiskey, was giving tastings at the event.

Sullivans Cove's, Bert Cason, offers a stiff drink at Brand Tasmania's Meet the Producers event in Hobart.

Sales and Marketing Manager, Bert Cason, says being under the Brand Tasmania logo has pulled in sales in the mainland but they rely on the strength of the reputation of the Tasmanian whiskey industry to sell overseas.

"On the mainland... you walk into places that may not have heard about Tasmanian whiskey but they certainly got the idea of the clean, green Tasmania in mind, so it's very easy to push the whiskey in," he said.

'Clean and green' were the big buzz words at the event.

Salmon grower Huon Aquaculture's National Brand Manager Callan Paske, says that this image is vital to being able to ask a premium price on the market in Tasmania, the mainland and overseas markets, such as Japan.

Source: ABC News, 14 August 2013