Branding to promote best of the Barossa

A marketing symbol will help consumers recognise the best of the Barossa Valley's food, wine and tourism experiences.

The Barossa trust mark has been developed by the region's Grape and Wine Association, the local tourism authority and the South Government.

Association CEO James March said the branding was about promoting authenticity to consumers.

"Local businesses will need to apply to use the trust mark, meeting criteria that reflect the values of the mark and will then be able to use it under licence," he said.

"We want to ensure that consumers know that when they choose a product that carries the trust mark they are getting an authentic product that carries all the values it promises."

The branding is a part of the SA Government's push to promote the state's premium food and wine.

Source: ABC News, 18 September 2013