Customer Engagement Strategies to Move Your Business Forward
For decades hospitality and food service venues have tried all kinds of promotional systems designed to engender a sense of customer loyalty.
After all, building a strong platform of repeat business can have a major impact on long-term business success. And as internet, mobile device and POS technology has developed over the years, opportunities for genuine, mutually beneficial customer interaction have increased significantly.
If you are a small business looking to improve your customer engagement by utilising a data-driven loyalty and promotion program, consider what you can achieve and how to go about it.
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Build your base of regular customers
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Why  |
 | It’s easier to keep an existing customer than it is to find a new one. Developing ways to motivate customers to return to your business regularly is an excellent means of increasing sales. |
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How  |
 | Use a combination of incentives, staff prompts, in-house advertising at the point of sale & social media to encourage customers to join a rewards program that offers them tangible benefits. |
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Increase average customer transaction values
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Why  |
 | You can boost revenue without necessarily getting more customers by finding ways to increase the average amount spent each time someone visits your business. |
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How  |
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Develop a series of value-add opportunities such as ‘upsize’ prompts, meal deals and other promotions, and communicate these to your customer base through targeted marketing. |
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Grow your gift card business
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Why |
 | Gift cards are a fantastic way to be pre-paid for future sales, virtually ensuring forthcoming business. The money is in your bank – not theirs! |
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How   |
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Utilise traditional plastic or eGift cards that are activated and the purchased value stored online. While, in the past, handling gift card sales and redemption has presented vendors with operational challenges, many modern online gift card and loyalty solutions provide an easy to use and manage system. |
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Improve the success of targeted promotions
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Why  |
 | Customers are more likely to take up promotions for products associated with those they already use or that relate to their interests. |
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How   |
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Build an extensive database of customer activity that allows you to develop meaningful promotions and market them to customers most likely to take advantage of your offer. You can also communicate new products or services to customers who demonstrate an existing related interest. |
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Promote special events, products or services
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Why   |
 | Successful innovation requires strong promotion. The more effectively you can communicate special events, new or under-utilised products & services, the better your chances are of receiving maximum reward for your efforts. |
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How  |
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Use a combination of marketing campaigns to your customer base, along with in-store advertising and staff promotion to publicise and incentivise your innovations. |
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More suggestions can be found on the Uniwell4POS blog
It is important to have a clear understanding of what the latest customer engagement platforms are capable of and how venues can best utilise them to their advantage.
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Uniwell POS Australia has been working with IQ Gecko, an Australian developed loyalty and gift card platform with over 15 years of industry experience that can drive business success.
Our latest seamless integration provides powerful engagement tools that can help businesses of all sizes to increase interaction and offer relevant, targeted promotions to their customer base. If you would like to know more about this exciting program, please contact Uniwell POS Australia.
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17th September 2020
