TRIBE to make its debut in Perth
Australia’s first TRIBE hotel is coming to Australia and the first one will be opening in Perth.
TRIBE will be very different.
While the opening of COMO The Treasury in late 2015 in Perth and the unveiling of a local Crown Towers spin-off in December was pitched at the higher end of the market, TRIBE will be targeting urban explorers and business travellers.
TRIBE Perth will feature 126 rooms and will be located next to King’s Park, the CBD and Subiaco Oval.
Instead of plush accommodation, it will offer streamlined, competitively priced rooms. It will be about functionality, not frills.
And to keep a lid on building costs and hotel room rates, it will have pre-fabricated rooms with a modular design.
The group’s first hotel – the 126-room, nine-storey TRIBE Perth – will be opening in mid-May.
“The contemporary traveller no longer checks into a hotel, they check into a destination,” TRIBE founder Mark Peters told broadsheet.com. “When we created TRIBE, we re-evaluated the hotel model to prioritise the benefits they would want.”
The rooms will feature Smart TVs, Bluetooth radios, free wi-fi, integrated storage solutions, a digital reading collection, and free movies on demand. The hotel will also provide large common areas.
The aim is to give guests the feeling they’re in a homely living room.
The hotel will also come with chairs from Italian furniture designer Moroso, and original artwork from contemporary Australia artists.
The design has been put together by Melbourne-based architecture firm Idle Architecture Studio and interior designer Travis Walton.
Jamie Oliver collaborator Tobie Puttock will be in charge of the the menu at TRIBE Foods, the hotel’s in-house eatery.
It will operate as a cafe by day and a bar by night.
There are plans to open more TRIBE hotels in Adelaide, Hobart and Melbourne.
Peters plans to expand internationally over the next 10 years.
by Leon Gettler, April 20th 2017
