Ovolo the Valley set to be flagship property for Ovolo Hotel Group
Following its acquisition of Brisbane’s Emporium Hotel in January, Ovolo Hotel Group has announced a major multi-million-dollar evolution of the Fortitude Valley property which will see it become the flagship Queensland hotel for the group.
Featuring a rooftop swimming pool, gym, sauna and meeting room, the 103-room hotel will open as Ovolo The Valley in November with a look overseen by global architecture firm Woods Bagot, the award-winning designers behind the revitalisation of Brisbane’s Howard Smith Wharves and The Ivy in Sydney.
Ovolo Group CEO and chairman Girish Jhunjhnuwala says Ovolo has invested approximately $55 million in adding a niche boutique designer hotel to Brisbane’s booming tourism and hospitality market.
“Our brief to Woods Bagot was that each of our hotels must have their own unique personality and style, inspired by local surrounds, culture, heritage and Ovolo’s playful, forward-thinking spirit, and they’ve delivered exactly that with The Valley,” he said.
“There is an element of fantasy, escapism and play in The Valley. We’re positioning it as the perfect contemporary oasis to escape our busy urban lives.”
Tourism Industry Development Minister Kate Jones said that today’s announcement was a milestone for Brisbane.
“We’re proud that Girish has chosen yet again to bring his unique Ovolo style and sensibility to Brisbane,” she said. “Following on from the Ovolo Inchcolm opening last year, we see the group’s second hotel as a major vote of confidence in Brisbane.”
Woods Bagot’s Bronwyn McColl says the design of Ovolo The Valley celebrates Fortitude Valley’s eclectic mix.
“With an eccentric mix of art, fashion, style and a whole lot of fabulous, we’ve created a new personality in Brisbane’s hotel market,” she said.
“We started by exploring the spaces behind The Valley’s indiscernible facades and the spaces in-between and translated them into playful yet sophisticated experiences that take the Ovolo guest by surprise, including the most incredible rock star suites in honour of the late David Bowie with 1970s inspired velvet lounges and a gold bar for those who dare!”
Sheridan Randall, 12th October 2018
