Starwood preferred guest and MasterCard reward guests with extra day stay in ‘Your Day’ campaign

Celebrating ‘Your Day’, Joint Promotion Grants SPG® Members and MasterCard® Cardholders an additional night for travellers to make it their own at over 100 Starwood Hotels & Resorts across the Asia Pacific Region

Starwood Hotels & Resorts Asia Pacific and MasterCard Worldwide today announced ‘Your Day’ - an exciting joint promotional campaign that rewards its Starwood Preferred Guest (SPG®) members and MasterCard cardholders an extra day to make it their own. From December 1, 2012, to March 31, 2013, SPG members and MasterCard cardholders who book a consecutive three-night stay at over 100 Starwood Hotels & Resorts across Asia Pacific via www.spg.com/mastercardyourday will receive the third night free

“The ‘Your Day’ campaign is SPG and MasterCard’s way of rewarding their members and cardholders, giving travellers yet another great reason to get up and go in pursuit of their passions and interests. The concept is solely focused on the guest – it’s their extra day to spend exactly as they please,” says Nelli Yong, Vice President, Brand Management, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc.

From soaking up the charged atmosphere of the bustling Cotai strip at the Sheraton Macao Hotel, Cotai Central to sipping signature cocktails and listening to the crash of the waves by the beach at the unencumbered Sheraton Fiji Resort, ‘Your Day’ opens up a world of possibility across Starwood’s eight out of nine compelling and distinctive brands in Asia Pacific, including Sheraton, Westin, Le Méridien, St. Regis, The Luxury Collection, W Hotels, Aloft, and Four Points by Sheraton in the region’s most popular destinations.

Other hotels that are part of the campaign include the newly opened Twelve at Hengshan, A Luxury Collection Hotel Shanghai; W Retreat & Spa Bali – Seminyak; Le Méridien Koh Samui Resort & Spa; The St. Regis Sanya Yalong Bay resort; Four Points by Sheraton Sydney, Darling Harbour; Aloft Bangkok –Sukhumvit 11; and The Westin Gurgaon New Delhi, among over 110 other properties. “‘Your Day’ caters to a myriad of interests. Whether you are into relaxing resorts amid rich cultural traditions or sophisticated epicurean experiences at the height of urban living, we provide the setting and services that make your day, as our guest, all the more special,” adds Ms. Yong.

“We’re starting to see a shift in sensibility amongst consumers from a desire to ‘own’ to a desire to ‘experience,’ and we’re constantly exploring new ways to cater to this,” said Nagesh Devata, Head of Acceptance & Merchant Development at MasterCard for Asia Pacific, Middle East & Africa. “Partnering with Starwood on this joint promotion is yet another example of MasterCard's commitment to give cardholders Priceless experiences."

To enjoy ‘Your Day’, guests must book their stays for at least three consecutive nights at participating hotels and resorts in Asia Pacific via www.spg.com/mastercardyourday from December 1, 2012 to March 30, 2013, and pay for their stay using a MasterCard card. The stay is valid from December 1, 2012 until April 30, 2013. MasterCard cardholders who are not SPG members can sign up for the SPG membership online for free.

Source: eTravel Blackboard, 10 December 2012