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Martin Place transformed into virtual farm
Cattle and sheep farmers have transformed Sydney’s Martin Place into a cattle and sheep farm complete with live animals, native bushland and farmers beamed in via a giant screen to talk directly to the people of Sydney.
Members of the public have had the unique opportunity to speak directly to cattle and sheep farmers without leaving the city on Monday 17 and Tuesday 18 December. The giant screen will project them into Aussie farms using virtual technology and by doing so will help bridge the gap between urban and country Australia.
As shown in a recent research survey*, more than half (58%) of urban dwellers are interested to know about the process undertaken to produce the beef and lamb they consume. The Target 100 Virtual Farm presents an opportunity for open discussion with Australian farmers leading the charge in sustainable farming practices.
“This is a great opportunity for Sydneysiders to meet and talk to real Aussie farmers and gain a better understanding of how beef and lamb get from the paddock to the plate,” said Queensland beef cattle farmer, and Target 100 spokesperson, Kara Knudsen.
“I anticipate people will be surprised to find out what actually goes into managing a farm. It’s not just about mustering cattle or shearing sheep; it’s a full-time job that requires knowledge of botany, hydrology, geology, entomology, zoology and meteorology. We’re excited to give our city friends a sneak peek into what we do,” Knudsen added.
Popular journalist, blogger, qualified health coach and Target 100 ambassador, Sarah Wilson will also be on hand at the Target 100 Virtual Farm, sharing tips on why beef and lamb are an important part of a healthy and sustainable diet.
“I’m keen to encourage people to gain a better understanding of where their beef and lamb comes from. My eating philosophy is one that encourages a diet that’s high in protein, so beef and lamb are often on the menu. The Target 100 Virtual Farm will give us the chance to ask the farmers all we want to know about the practices that go into farming the beef and lamb we love to eat”, said Sarah.
Target 100 is an initiative of Australia’s cattle and sheep producers to advance sustainable practices and ensure a sustainable food supply for generations to come.
Source: Meat & Livestock Australia, 17 December 2012
