Canberra in the Tourism Australia spotlight

Canberra’s local food and wine featured in the latest plank of the Restaurant Australia campaign by Tourism Australia (TA).

The experiences available in Canberra were showcased in the filming at the Poachers Pantry restaurant in the northern ACT for TA’s Restaurant Australia, the Canberra Times reported.

The advertisement features an American couple savouring local produce at the restaurant, smokehouse and Wily Trout Wines.

The filming was welcomed by local vineyard and restaurant owners as an opportunity to promote the capital because Canberra was completely ignored in TA’s 2013 advertising campaign.

Tourism Australia chief marketing officer Nick Baker said that the new campaign is trying to tap the desire of travellers to have food and wine tastings as part of their travel experiences.

“Restaurant Australia is all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what makes Australia's food and wine experiences so unique and distinctive,'' Mr Baker said.

The campaign will be marketed to 20 key destinations including the target markets of China, Japan, France, Germany and India. 

Source : ETB - 24 March 2014