Flinders Ranges Premium Grain wins contract to trial flour products in Indian hotel chains
South Australian flour company Flinders Ranges Premium Grain has won a contract to trial its product in three of India's largest hotel chains.
SA company Flinders Ranges Premium Grain has won a contract to trial its flour products to three prominent Indian hotel chains. (Photo: Flinders Ranges Premium Grain)
Flinders Ranges Premium Grain is a group of wheat growers that supplies flour produced from single origin wheat, grown using sustainable environmental practices.
The company joined the State Government on a trade mission to India this week, as part of plans to increase the state's export opportunities in the region.
The grain company's chief executive, Peter Barrie, said India was its largest market.
"Since 2006 we have been selling flour to food manufacturer Bakers Circle India, which supplies quick service restaurant chains including Subway and are negotiating an increase to this supply," Mr Barrie said.
"We are aiming to treble our exports."
The three hotel chains set to trial the local produce are Taj Group, JW Marriot and ITC Hotels.
"This success follows a contract we won to supply 115 tonnes of flour to Dubai – this is our first export to the Middle East market and was obtained through our Indian trade relationships," Mr Barrie said.
"It is a point of pride that Flinders Ranges Premium Grain is becoming recognised as a premium food company rather than a soft commodity supplier.
"South Australian wheat growers have an opportunity to value add their product by producing premium flour, which can more than double its value when exported."
Investment Minister Martin Hamilton-Smith led a delegation of 60 people from a range of sectors to Delhi, Jaipur and Mumbai this week to actively seek avenues for business growth.
"A broad range of sectors were represented including food and wine, arts, education, health, mining and resources, tourism, defence and advanced manufacturing," Mr Hamilton-Smith said.
"These businesses strengthened their strategic advantage to attract investment, export our premium products and services, and drive jobs growth in South Australia."
Mr Hamilton-Smith said India was South Australia's third largest export market, worth more than $800 million.
Mr Barrie said there were significant export opportunities in India, but persistence and personal relationship building was the key to success.
Source: ABC News, 13th August 2015
Originally published as: Flinders Ranges Premium Grain wins contract to trial flour products in Indian hotel chains
