How Your POS Can Pay for Itself
It has been well documented how modern point of sale systems can benefit the operation and management of hospitality venues – from greatly improved efficiency through to analytical data reporting. However it would be fair to say that many smaller businesses struggle to justify the investment required to install a comprehensive POS solution.Â
However, what if there was a method of getting your POS system to ‘pay its own way’? Here’s how to get a new POS solution that benefits your venue but doesn’t break the bank… in fact, it can actually earn an income!
How to do it:
- Purchase a Uniwell4POS system that includes an LCD Customer Display
- Find 5 local businesses, such as local tradespeople, business services or community clubs, that want to purchase advertising space on your Customer Display (for example, start from as low as $50 +GST per month)
- Get your 5 new advertising partners to provide suitable promotional images for you to load onto your Customer Display
- Add your own marketing images so that your promotions alternate with those of your advertising partners - a total of 10 images on a 12 second rotation equates to each promotion typically appearing once every two minutes for the whole time that your venue is open
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How you benefit:
- You get a state-of-the-art POS system that improves your business and actually generates its own income (using the pricing example mentioned above, 5 x $50 = $250 per month, or $3,000 per year)
- You provide a low cost advertising opportunity, entrenching your venue in the local business community
- Your advertising partners have a vested interest in supporting your business and will more likely become vocal advocates
- The cross-promotion opportunities (such as social media collaboration, ‘mention this ad’ promotions etc.) are limited only by your imagination
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And remember, Uniwell POS Australia has finance available – so you could configure your promotion program so that your advertising income covers your POS repayments.
Your point of sale system should not be viewed simply as a necessary tool that doesn’t have a positive impact on your business.
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If you would like to know more about how our embedded touchscreen POS systems can help to boost your business, please contact Uniwell POS Australia.
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4th December 2018Â