What does “Made in Switzerland” mean at Victorinox?
Innovation, design, functionality and heritage.
Innovation is our Tradition
Some people see tradition and innovation as a contradiction.
Not Victorinox.
Innovation is our tradition and has been ever since we patented the first Swiss Army Knife in 1897.
Just as innovation is part of our DNA, so is Switzerland: our home, our inspiration and our heritage. And it’s no coincidence that Switzerland itself is also strongly associated with innovation.
Here in the Swiss Knife Valley, we take lumps of molten steel and blend with generations of experience to forge knives which are loved the world over.
Discover our full assortment of knives here
19th February 2019
