The rise of Instagrammable food
Every year, millions of food images are posted on social media.
Humans are known to ‘eat with their eyes’, and with Instagram offering a highly visual social platform, it’s no surprise that the Instagrammable food trend has exploded in recent years. And with hashtags like #food, #instafood and #foodie all featuring in the top 100 Instagram hashtags for 2021, this trend looks like it’s set to stay.
So, what makes a meal Insta-worthy?
Well, #instafood is different, it’s novel, and it offers consumers a unique experience that is worth sharing. According to a recent study by consumer intelligence firm Maru/Matchbox, 69% of millennials take a photo or video of their food before eating it. Millennials look for food with a unique story, a meal that reflects their individualism and creativity.
This phenomenon has seen social media become a powerful marketing tool within the food industry. According to a 2017 Innova Market Insights study, 1 in 10 Australian consumers are influenced by social media to purchase food and beverage.
To complete in this crowded online market, restaurants and food outlets must think outside the box in order to develop Instagrammable menu items. Colourful ingredients, food hybrids, and funky, OTT versions of the classics are at the top of the Insta-worthy food chain.
With this is mind, Goodman Fielder Food Service has just launched their QBA Flavoured Milk Buns, a range of burger buns with a big burst of flavour and colour! The Smokey BBQ bun features a sweet, smokey aroma and a deep burgundy hue, whilst the Sriracha bun boasts a hint of chilli and garlic and a rich shade of red.
Teamed with the classic crispy glazed crust and a soft texture for soaking up all those delicious flavours, Goodman Fielder Food Service are confident the new range will be a hit with burger-lovers across the country.
And with 45% of people now sharing food content on social media every week, a little pop of colour and a tasty twist could be all it takes to see your hamburger hit the #burgersofinstagram big time.
Plus, Goodman Fielder Food Service are currently running a $10 Money Back promotion for customers who order a carton of Sriracha or Smokey BBQ QBA Milk Buns. Click here to learn more about the promotion.
27th October 2021
