Changing the way customers view convenience
Innovative presentation and service concepts are rapidly changing the face of the traditional convenience market, and Jill & Jack’s is a great example.
“What we wanted was to make independent petrol stations more competitive in a market where the major players were becoming so dominant,” explains Jill & Jack’s Vincent Cardinale.
“The way we achieved that was to recognise that half the customers who came through our doors were female and we weren’t catering for them. We didn’t have a product range or offer which was enticing, and that needed to change.”
Ingham’s is Jill & Jack’s number one protein supplier across all stores. “Ingham’s have been fantastic – they were with us from the conceptual stage right through to where we are today.
They could see the potential for growth in the market and wanted to align themselves with a concept that they knew had legs, and it’s turned out pretty positive,” Vincent says.
“We use a wide variety of their products, which has allowed us to develop and extend our menu. We use their Chicken Schnitzels in our baguettes, wraps and salads, and we use Chicken Tenders in wraps and baguettes and as a pre-packed grab and go meal.
At our bigger sites which have a roadhouse-style presentation we serve Ingham’s Wing Dings as either an individual purchase or pre-packed with wedges, and they’re also sold with a beverage as a combo meal deal.”
Vincent describes the quality and consistency of Ingham’s products as “fantastic” and adds: “If it wasn’t for the quality of their products, we wouldn’t be able to have a consistent offer across all our stores.
If you were to fly to any of our sites, whether in Alice Springs, Port Douglas, Tasmania or Sydney, and buy a baguette or a wrap or a salad they would all taste the same, and that’s down to the consistent quality we get from Ingham’s products.”
Order Ingham’s RTE Breast Schnitzel, Devil Wing Dings & Satay Kebab for your chance to win $10,000 in Ingham’s centennial celebration! Find out how to enter here…
3rd July 2018.
